How An Indie Game Developer Makes Money Off of Video Games‍

Making money off video games can be difficult for independent game developers. Unless you have a publisher helping to market your game and distribute digital copies, the only way to earn money from your own games is by finding ways to make money from them beyond the initial purchase price. Depending on the type of game developer you are, some options may seem more viable than others. If you’re just getting started as an indie video game developer, figuring out how to make money from video games isn’t as daunting as it seems at first glance. In this blog post, we’ll discuss some common methods that are used by many indie developers to earn a living while they work on their own games. Even if making a living isn’t your ultimate goal, knowing about these opportunities can help you develop a solid business plan moving forward.


DLC stands for “downloadable content.” Basically, it’s the practice of selling additional content for any type of digital product. Whether it’s a video game, an ebook, a subscription service, or a song, DLC is just extra content that you get for a fee. In video games, you are most likely to see DLC for additional levels, new characters, new features, or other types of in-game content. In order for a developer to earn money from DLC, they need to find a way to sell it to gamers. This can be as easy as creating a free DLC that someone downloads and then paying them a fee.

 In-Game Ads

One of the easiest ways to make money from video games is to use them as a platform to generate ads like Judi Sabung Ayam. One of the first things you may notice is that the games that are the most profitable are not necessarily the most popular games. In fact, what you see on the top of the charts is most likely just an anomaly. What you see on the bottom end of the charts is where the money is being made. The major factor that affects how much you earn from an ad is the platform where you’re placing the ads. What type of ads do people play when they’re playing video games? Most likely, ads for things like games, apps, services, and in-game items are what are most popular amongst the audiences you’re trying to target.

 Merchandise & Publishing

One of the best ways to earn money from games is to create products that you can sell to gamers. This is known as “merchandising” or “merchandising rights,” and it’s a very common way to make money from video games. What is most likely the best part of this opportunity is that it’s not reliant on the popularity of the game itself. You don’t have to make a blockbuster game that sells millions of copies to make a living selling merchandise. As a game developer, you can sell all sorts of cool stuff like t-shirts, hats, stickers, coffee mugs, playstation controllers, posters, and more. Of course, the best part about this is that you don’t have to sell products based on the popularity of the video games that you make. You can sell whatever you want and the merchandising rights are protected by copyright laws.

Co-Marketing & Partnerships

Another very common way to make money from games is to co-market games with other brands. What this typically means is that you work with a company to create a new game that they then help to promote via social media, press releases, and so on. Once the game has been released to the public, you can then start to co-market the game with the original brand. Co-marketing is a great opportunity if you don’t have a large following yet. It’s also a good option if you want to test out how you like marketing games. It’s also a great way to start building community relationships for subsequent games.

 Events & conferences

Events and conferences are a great way to meet potential partners, establish relationships with other industry leaders, and learn from the best in the business. Like co-marketing and merchandising, you can use these events and conferences to help promote your games. What’s great about events, conferences, and trade shows is that you don’t have to spend a lot of money to do it. The best part about this is that you can meet all sorts of connections and potential partners that may be interested in your games. This is another method that is not reliant on the popularity of your games. You can just meet people and talk to them about your games and why they are great.



Making money from games isn’t as scary or daunting as it seems. The best part about it all is that you don’t need millions of dollars to get started. You can use free tools and platforms to make money from games. There are also free ways to make money from video games that don’t cost a dime to use. Once you learn how to make money from video games, it’ll be easier than you think to support your indie game development career.



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