If you’re a webmaster, you’ve probably heard of PageRank, BERT, Hummingbird, and MUM, but what’s the difference? This article will explain the differences between these four Google algorithms and how each affects your website. Once you know what they do, you’ll be ready to take advantage of their benefits and improve your website’s visibility online. After all, there is no point in wasting money on Local SEO  that doesn’t produce results.

PageRank

When a web page is visited, the search engine calculates its PageRank by using a mathematical algorithm called the Markov chain. Each page has an average score that varies from zero to ten, which represents the probability of that page being visited by a given user. The older a page is, the greater its PageRank. For this reason, new pages usually do not have a large number of outbound links.

Originally developed by Larry Page and Sergey Brin at Stanford University, PageRank is based on the principle that quality of links to a website determines its rank. This idea was implemented as Google’s algorithm for determining its search results. This system triggered a massive demand for backlinks, and even led to the creation of Google itself. However, many SEOs are confused by the PageRank algorithm, as it has changed over time. Visit ProfitParrot.com to learn more

BERT

The implementation of BERT in the Google algorithm has had significant impact on rankings and traffic for websites. For example, someone searching for “how to lose weight without diet pills” is likely to click the back button and continue looking at Google. As a result, the BERT algorithm has resulted in better results for websites in English-speaking markets. BERT’s impact on organic search results has been measured through bounce rate and user metrics.

The BERT model was first released last year as an open-source project. It helps computer systems understand human language better. When a person types a query in Google, they’re not only greeted with an algorithmic result, but also a stock chart, flight status, or calculator. Google is now using BERT to replace its old search engine. However, BERT is not the only major change in the Google algorithm.

Hummingbird

If you’re new to search engine optimization, you may be wondering what the new Google Hummingbird algorithm is all about. As the latest version of the Google algorithm, Hummingbird focuses on semantics – how to make search results more relevant to your customers. In late 2008, Google launched voice search, which used phrases rather than keywords. Although it sparked controversy, this new version of the Google algorithm isn’t going away anytime soon. Using long-tail keywords in SEO and ‘how to’ content is going to be important in the coming years.

The Hummingbird update changed Google’s algorithm in August 2013. It’s a fast and precise way to rank websites. Searchmetrics studied the changes and found that the Hummingbird algorithm reduced the number of variations in search results. Result pages that were semantically similar to each other were more equal than those that were not. The Hummingbird update has largely been a success. If you’re wondering what the changes mean for you, read on to discover more about the new algorithm.

MUM

MUM in Google’s algorithm is the next step in the evolution of the search engine. As a semantic search engine, MUM constantly improves on context of the content and search queries. It understands the intent of the search and suggests relevant content. It will continue to improve on this goal until it can effectively handle all types of data and search queries. Google has already solved the first two challenges of the MUM algorithm. Here are some things to know about MUM in Google algorithm:

The MUM algorithm will allow Google to better understand different types of media, including video and images. With MUM, the search engine can understand what people are saying and reproduce high-quality results in multiple languages. In fact, MUM can understand 75 languages already. This will help marketers reach a global audience. For example, the update has already helped Google identify over 800 vaccine names across 50 languages, and it can now answer questions in 75 languages.